Post by sumi on Dec 6, 2023 10:07:25 GMT
Long-form content like webinars and podcasts give you a lot of content to work with. But all that content can be overwhelming to repurpose. The good news is there are dozens of ways, you just need to think about what method will deliver the best experience for your audience.
Video series: That webinar you presented was absolutely Industry Email List packed with value, so don’t let it go to waste! Many webinars are 1-3 hours long, so break the webinar up into a video series you can share for weeks or even months afterward.
Blog series: Similarly, why not get a transcript of your webinar or podcast and turn the key points into a series of blog posts? Companies like Descript have AI tools that can act as a basis, and human transcription of your audio will make producing a blog series even easier.
Create an email series or course: If your webinar or podcast talked your audience through a step-by-step process, turn each step into an email for an email series. This is a great way to produce content for your email newsletters or create an email course to capture new email subscribers.
How to Repurpose Content for Social Media
The key to repurposing content for social media is to deliver value as quickly as possible while providing content that is aligned with the posts that succeed on the platform. The interesting thing about social media is that what’s popular changes over time.
Take TikTok for example - the videos on TikTok are highly trend-driven, meaning a sound or topic may come in and out of fashion quickly. This puts a lot of pressure on brands to create content fast to meet each new trend. However, you can use old content and repurpose it to meet the requirements of each new trend. That means there’s a new twist on it and new eyes on it, both of which are good things.
Why Updating Old Content Matters
We’ve touched on this important point a few times in this article; updating your old content can help take a good old post and make it great. Sometimes the SEO isn’t up to scratch. Sometimes there are references or points in the article that are no longer relevant to your audience today. Fixing these issues gives you a great piece of content your audience is hungry for.
Value-Focused Content Repurposing Recap
We prize content repurposing for its time-saving benefits, but it offers so much more than simply giving us our time back. Content repurposing allows you to squeeze all the value out of your content and can help you find new avenues to explore.
Remember to keep the purpose behind why you’re repurposing a piece of content front and center. Question yourself if you find the answer is, “I just need to get something up today.”
Value-focused content repurposing will not only give you more time but will show your audience that you’re an authority on the topic.
Video series: That webinar you presented was absolutely Industry Email List packed with value, so don’t let it go to waste! Many webinars are 1-3 hours long, so break the webinar up into a video series you can share for weeks or even months afterward.
Blog series: Similarly, why not get a transcript of your webinar or podcast and turn the key points into a series of blog posts? Companies like Descript have AI tools that can act as a basis, and human transcription of your audio will make producing a blog series even easier.
Create an email series or course: If your webinar or podcast talked your audience through a step-by-step process, turn each step into an email for an email series. This is a great way to produce content for your email newsletters or create an email course to capture new email subscribers.
How to Repurpose Content for Social Media
The key to repurposing content for social media is to deliver value as quickly as possible while providing content that is aligned with the posts that succeed on the platform. The interesting thing about social media is that what’s popular changes over time.
Take TikTok for example - the videos on TikTok are highly trend-driven, meaning a sound or topic may come in and out of fashion quickly. This puts a lot of pressure on brands to create content fast to meet each new trend. However, you can use old content and repurpose it to meet the requirements of each new trend. That means there’s a new twist on it and new eyes on it, both of which are good things.
Why Updating Old Content Matters
We’ve touched on this important point a few times in this article; updating your old content can help take a good old post and make it great. Sometimes the SEO isn’t up to scratch. Sometimes there are references or points in the article that are no longer relevant to your audience today. Fixing these issues gives you a great piece of content your audience is hungry for.
Value-Focused Content Repurposing Recap
We prize content repurposing for its time-saving benefits, but it offers so much more than simply giving us our time back. Content repurposing allows you to squeeze all the value out of your content and can help you find new avenues to explore.
Remember to keep the purpose behind why you’re repurposing a piece of content front and center. Question yourself if you find the answer is, “I just need to get something up today.”
Value-focused content repurposing will not only give you more time but will show your audience that you’re an authority on the topic.