Post by sumi on Dec 6, 2023 10:07:09 GMT
So now we’ve covered the why behind repurposing, let’s look practically at how to repurpose content.
How to Repurpose Blog Content
Blog content provides you with a lot of information you can Job Function Email Database repurpose. Make the most of those high-value posts and turn them into other forms of content, such as:
Infographics: A blog post can become an infographic, either to explain the concept or quickly convey data talked about in the blog post. Sites like Canva and [Piktochart] (https://piktochart.com) make it easy to create infographics for socials for those of us without a background in design.
Infographics
Social media posts: The sections in a blog post can be repurposed into social media posts where you can discuss a specific idea and spark a discussion about the information in the comments.
Short videos and podcasts: Blog content provides you with the perfect draft script for videos and podcasts. You can take the entire blog post as-is and turn it into one video or podcast, or break down the sections and go into more detail in a video or podcast series.
Short videos and podcasts
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Better still, you can link back to the original blog post to provide further reading. It will also prolong your contact time with your audience, and drive more traffic to the post and your site.
How to Repurpose Video Content
Video content is now just as versatile as blog posts, thanks to all the different ways we can now post snippets of our video content.
Cut key points into shorts: You can take high-value points and turn them into Reels, YouTube Shorts, or videos for TikTok. If the original video is value-packed, you can get a huge amount of content out of that one video while making your key points more digestible.
Cut key points into shorts
Create infographics/instructographics: We covered infographics for blog posts, but another great way to use infographics is on Pinterest. Pinterest is a resource many businesses overlook, but if your audience is there, it’s a great way to get in front of them.
Turn videos into podcasts: Do you create videos that are packed with value and aren’t reliant on visuals? You could reach a new (or simply busy) audience by turning them into podcasts. There are 383.7 million active podcast listeners worldwide, and this number is growing fast. You can capture these listeners by isolating the audio on your videos and uploading them as podcasts.
How to Repurpose Blog Content
Blog content provides you with a lot of information you can Job Function Email Database repurpose. Make the most of those high-value posts and turn them into other forms of content, such as:
Infographics: A blog post can become an infographic, either to explain the concept or quickly convey data talked about in the blog post. Sites like Canva and [Piktochart] (https://piktochart.com) make it easy to create infographics for socials for those of us without a background in design.
Infographics
Social media posts: The sections in a blog post can be repurposed into social media posts where you can discuss a specific idea and spark a discussion about the information in the comments.
Short videos and podcasts: Blog content provides you with the perfect draft script for videos and podcasts. You can take the entire blog post as-is and turn it into one video or podcast, or break down the sections and go into more detail in a video or podcast series.
Short videos and podcasts
MEET RANKTRACKER
THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
Better still, you can link back to the original blog post to provide further reading. It will also prolong your contact time with your audience, and drive more traffic to the post and your site.
How to Repurpose Video Content
Video content is now just as versatile as blog posts, thanks to all the different ways we can now post snippets of our video content.
Cut key points into shorts: You can take high-value points and turn them into Reels, YouTube Shorts, or videos for TikTok. If the original video is value-packed, you can get a huge amount of content out of that one video while making your key points more digestible.
Cut key points into shorts
Create infographics/instructographics: We covered infographics for blog posts, but another great way to use infographics is on Pinterest. Pinterest is a resource many businesses overlook, but if your audience is there, it’s a great way to get in front of them.
Turn videos into podcasts: Do you create videos that are packed with value and aren’t reliant on visuals? You could reach a new (or simply busy) audience by turning them into podcasts. There are 383.7 million active podcast listeners worldwide, and this number is growing fast. You can capture these listeners by isolating the audio on your videos and uploading them as podcasts.